Building a stronger presence
Client: Jersey Cycling
- Services included
- Logo Design
- Graphic Design
- Website Design
- Website Build
- Website Updates
- Ongoing Support
- Marketing Materials
- Print Design
- Social Media Campaigns
The brief
Jersey Cycling needed a refreshed brand identity and a central website to better represent the club and connect riders across the island.
With both Jersey Cycling and Jersey Youth Cycling under the same umbrella, the challenge was creating a cohesive identity that worked across both, while remaining flexible enough to extend across digital and social channels.
The club also needed ongoing creative support to ensure the brand could be maintained and evolved as membership grew and activity increased.
- The Process
Creating a connected brand system
Working closely with Jersey Cycling, a cohesive brand system was developed, supported by a central website and ongoing creative support.
The goal was to build a clear and flexible identity that could work across both Jersey Cycling and Jersey Youth Cycling, while remaining consistent across digital and social channels.
The website acts as the hub for the brand, bringing together information, updates and community content, while the wider identity extends across social media and other touchpoints.
Ongoing support ensures the brand continues to evolve as the club grows.
- The Results
A brand built to support growth
The new identity and website give Jersey Cycling a strong and consistent presence across digital platforms.
Together with ongoing creative support, the club now has a system that keeps its messaging clear, its branding unified and its communication easy to manage.
It provides a solid foundation for both current members and the wider cycling community, with the flexibility to evolve over time.
- A trusted partnership
Traction have been just what we needed when building our new website for Jersey Cycling. Step by step we were helped to make collaborative and effective decisions with the team. We couldn’t recommend anymore! Thank you Traction!
Jay Cracknell
Let's Work Together
