Preserving tradition with fresh design
Client: Channel Island Family History Society
A brand refresh, print materials and marketing collateral for the Channel Island Family History Society.
- Services included
- Logo Design
- Brand Design
- Graphic Design
- Ongoing Support
- Marketing Materials
- Print Design
- Social Media Campaigns
The brief
The Channel Island Family History Society needed a visual identity refresh that would better reflect the society’s community spirit and the important role it plays in helping people trace their heritage.
The existing branding felt dated and no longer connected with both longstanding members and a newer generation of family history researchers.
- The Process
A modern identity rooted in heritage
A modernised logo was developed that celebrates the society’s rich history while adopting a cleaner, more contemporary design approach.
This was supported by coordinated print materials and promotional collateral, ensuring consistent brand application across every touchpoint.
The aim throughout was to balance traditional values with a fresh, welcoming feel – giving the society both authority and warmth.
- The Results
A presence that reflects the community
The refreshed identity gives the Channel Island Family History Society a more professional and engaging presence across both digital and print.
The updated brand better reflects the society’s commitment to preserving family history, while creating a more welcoming platform for new generations of researchers.
- A trusted partnership
“We have used Traction since 2016. The service is excellent; helpful; friendly and competitively priced. Our instructions are followed accurately and always delivered on time.”
Sue Payn
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