- About
About Traction Design
Meet Johnny
Johnny Le Chevalier has spent 25 years working across agencies and freelance – designing brands, building websites and providing the ongoing support that keeps everything running. Traction Design is the natural result of all that: focused, experienced and without the agency overhead.
Why Traction Design
The name comes from mountain biking – 35 years in and still a regular on the local trails and regular trips to Wales. That world has its own visual language: the branding, the photography, the magazines. Turns out it’s a pretty good design education.
What you get
01
Experience without the agency overhead
25 years working in agencies and freelance means I know what works, what doesn’t, and how to get things done without making a meal of it. No juniors learning on your project and no unnecessary layers between you and the work.
02
Design that works together
Branding, print, websites and digital all work better when they’re considered together. I make sure everything looks and feels like it belongs to the same business.
03
Support that carries on
04
One point of contact
No account managers. No passing you from one person to another. You deal directly with me from the first conversation through to the finished work and beyond.
Straightforward to work with.
A clear, simple process with no unnecessary complexity.
01
Clear communication
You always know what’s happening and what comes next.
02
Simple, structured process
03
Direct contact
04
Fast, focused delivery
05
Flexible support
Recent Work
Selected projects across websites, design and digital.
Let's Work Together
