A better ride online

Client: The Cycle Centre

A refreshed website for The Cycle Centre designed to showcase a wider range of bikes, simplify servicing bookings and make ongoing updates easy.

The brief

The Cycle Centre needed a new website that better reflected the full range of bikes, accessories and services available in-store.

Alongside showcasing more products, the site needed to support day-to-day business operations, including an easy-to-use bike servicing booking system and a structure that they can update themselves easily.

Training and ongoing support were also key requirements, ensuring the website could be maintained confidently after launch.

Designing for clarity and control

A flexible website was designed and built to allow The Cycle Centre to showcase a broader range of bikes and services in a clear, structured way.

The content system was built for simplicity and long-term usability, making day-to-day updates straightforward for the team.

A streamlined bike servicing booking system was also implemented, helping customers quickly arrange maintenance while reducing friction in the enquiry process.

Training and ongoing support were provided to ensure the team can confidently manage and evolve the website over time.

A more usable and scalable digital platform

The Cycle Centre now have a website that better represents the full scope of their business, from bikes and accessories through to servicing and support.

Customers can more easily browse products and book servicing, creating a smoother experience from first visit to enquiry.

Internally, the team now has a system they can confidently update themselves – backed by training and ongoing support to ensure the website continues to evolve with the business.

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